I’m Sarah. I turn complex things into stories people actually care about.

A strategic marketing leader with an unconventional path— from
co-founding a boutique yoga studio in Shanghai to driving content strategy for a fast growing health tech start up. I’ve spent 10+ years translating product concepts into stories that stick and drive real growth.

I’ve been described as a marketing Swiss Army knife—my tool of choice is actually a Leatherman.

Currently: Content & Marketing Director at Playback Health, where I lead multi-channel campaigns, manage creative teams, and turn data into narratives that convert.

Previously: Built brands and communities across health tech, workplace wellness, architecture, and yeah, that yoga studio thing that taught me serious grit and creative resilience. (I still teach classes! If you wanna know more about that, just ask. I love talking about yoga.)

TL;DR: I make complex stories simple, boring topics interesting, and good stories great.

Areas of Expertise

Strategic storytelling & brand voice

Product-led content strategy

Creative direction

Copywriting

Content design & UX writing

Cross-functional growth marketing

Always complete, never finished.

Work Philosophy